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Serena

Serena
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Prices: Mid-range Popular

Golf-side urbanisation on the Mar Menor: on-site La Serena Golf, promenades and shallow beaches minutes away—modern apartments/townhouses with strong summer-and-shoulder rentals.

Facts

Serena Golf lines fairways beside Los Alcázares, giving a calm, landscaped base with quick hops to the Mar Menor promenade and town centre. Expect upper-mid coastal–golf pricing around €2,420/m² (modern apartments/townhouses; frontline-fairway and renovated units with lift/parking trade higher). Región de Murcia airport ~30–35 min; Alicante ~65–75 min. Rentals are very strong in summer and healthy in shoulder seasons, boosted by golf, family-friendly shallow waters, and year-round services.

Nearby

  • Golf & leisure: La Serena Golf (on-site); Roda Golf 5–8 min; Mar Menor Golf 12–15 min.
  • Beaches & promenade: Los Alcázares/Los Narejos 5–8 min (calm, warm Mar Menor waters, sailing schools).
  • Marinas & nature: yacht club in Los Alcázares; Salinas de San Pedro boardwalks 20–25 min; Calblanque Mediterranean coves 35–45 min.
  • Services: supermarkets, cafés and weekly market in Los Alcázares; retail parks in Cartagena–San Javier corridor.
  • Travel: AP-7 access; RMU ~30–35 min, ALC ~65–75 min.

Figures to know

  • €2,420/m² indicative for Serena Golf apartments/townhouses (frontline-fairway/renovated units price higher; older interiors lower).
  • Los Alcázares Centro averages around €2,300/m², with Serena Golf typically a modest premium due to course frontage and newer stock.

Market take

  • Buyer profile: golfers, families, winter-sun teleworkers and turnkey investors prioritising quiet, green outlooks near the promenade.
  • Rental reality: excellent summer and good shoulders; best yields on renovated units with A/C, lift, parking/pool, and tourist-license compliance.

Source: Realadvisor.es, Indomio.es, Tinsa, INE, Idealista

Vera Oliver Rachel

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Golf Access 10/10
Beach Access 8/10
Restaurants & Bars 3/10
Airport Access 10/10

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