Colourful old-town and marina core with a wide Blue Flag beach, flat promenade and year-round services—frontline/second-line apartments that rent very well.
Facts
Villajoyosa Centro (La Vila Joiosa) wraps the pastel old town, marina and the long Playa Centro. It’s flat, walkable and lively beyond summer thanks to its working town vibe. Expect upper-value coastal pricing around €2,980/m² (frontline/second-line apartments; renovated sea-view units with lift/parking trade higher). Alicante–Elche airport ~35–40 min via AP-7/A-70. Rentals are very strong in summer and healthy in the shoulders thanks to the promenade, gastronomy and proximity to Benidorm theme parks and golf.
Nearby
- Beaches & promenade: Playa Centro (Blue Flag), coves toward Paraiso and Bol Nou; colourful seafront façades and boardwalk.
- Marina & town life: fishing port, daily market vibe, tapas streets and boutiques in the old quarter.
- Golf (drive): Villaitana 10–15 min, Puig Campana Golf 15–20 min, Altea Club de Golf 20–25 min.
- Nature & leisure: coastal paths toward Raco del Conill coves; hiking in Puig Campana/Sierra Helada nearby; Benidorm attractions 10–15 min.
- Transport: N-332 through town; AP-7 junctions at Finestrat/El Campello; TRAM line to Alicante–Benidorm–Dénia.
Figures to know
- €2,980/m² indicative for Centro frontline/second-line apartments (renovated sea-view stock trades higher; older interiors lower).
- Context: Benidorm prime typically ~€3,6–3,9k/m², while nearby coves (Paraiso/Bol Nou) sit around ~€3,1–3,3k/m²—Centro offers a walkability + heritage premium vs. inland Villajoyosa districts.
- Airport access: ~35–40 min to ALC, supporting weekend and short-stay demand.
Market take
- Buyer profile: walkability-first beach buyers, winter-sun teleworkers and investors prioritising promenade living close to services and transport.
- Rental reality: excellent summer and good shoulder seasons; best yields on renovated, sea-view units with A/C, lift, parking/pool (where available) and tourist-license compliance.
Source: Realadvisor.es, Indomio.es, Tinsa, INE, Idealista
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